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Content testing, also known as usability testing, is the practice of testing whether or not your content is suitable for your intended audience, and whether or not they can find, understand, and comprehend your content.
Content testing can help you shape your content marketing strategy by providing insight into high-level questions, such as:
Đánh giá tích cực: 95%
Giao đúng hạn: 95%
Tỉ lệ phản hồi: 95%
As you might expect, there’s more than one way to test your content. To get a holistic view of your content, there are actually a variety of tests you should run—and not all of them deal with the written word.
That’s because today most content is based on the internet. That means the way your content is presented, where it’s presented, and how it’s found matter just as much as what it says.
There are six different categories of tests you should consider when performing content testing. They are as follows:
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